A digital platform to develop and grow the direct-to-consumer business for Armstrong, a company specialising in commercial ceiling, suspension system and wall solutions.

• B2B Business development platform to manage the customer acquisition pipeline from first contact to signed contract. 

• B2C E-commerce website addressing four key user needs; ceiling tile replacement, improved acoustics, healthier spaces and ceiling refresh.

Furthermore, we developed the Kanopi brand, developed ceiling installation as a service and helped Armstrong hire the right team to run the new venture.