A thoughtful and passionate design leader
I believe that every human interaction is an opportunity to learn and grow. Humans never seize to surprise and delight me and I love to put technology to the best possible use for real people.
I have a genuine appreciation of different points of view and a strong drive to facilitate dialogue and understanding. I believe in leading by example and work hands-on effortlessly jumping between the big picture and design detail.
My approach is driven by years of insights and experience across sectors, cultures and countries.
Tool box
Team leadership
Design strategy
Pitch & presentation
Concept development
Visual communication
User experience design
Visual & interaction design
Brand development
Motion graphics
Design systems
Ida and her team were responsible for the redesign of the Sony Crackle streaming app. She presented amazing, state-of-the-art visual solutions that redefined some of the industry standards and successfully brought people from the entire organization on-board with her new ideas.
Isabell Terry | Senior Manager, Digital Media Operations, Sony Pictures
Ida is a rare talent - she is able to balance practicalities with invention and innovation, understands business and product strategy and plans the design process accordingly, and is truly dedicated to putting technology to the best possible use for real people. She is a pleasure to work with, and her design work consistently outstanding.
Louisa Heinrich | Executive, BBC New Media & Technology
Ida is one of the most talented designers I have ever worked with. She constantly produces strong visual solutions. Ida has the ability to take the most complex problems and to present them in a beautiful and informative way. Can’t wait to work with her again.
Vibeke Nicholas-Gjesdal | Head of Design, BBC TV Platforms
Bringing both natural talent and deep experience and expertise in design principles, Ida has a knack for surfacing and advocating for sound design principles at each step of way in building complex products.
Jim Lukowitsch | Senior Product Manager, Sony Pictures Entertainment
