I was brought in to re-design the All 4 Big Screen App. Working in a small team and with input from a very engaged group of stakeholders, we developed and rolled out the re-designed App across consoles, Smart TVs and streaming devices. 

The re-designed App featured consistent UXD across all TV platforms, improved usability and performance, introduced personalisation, editorial collections and a totally new look & feel aligned with Channel 4’s unique and irreverent brand personality.

The result was a significant increase in number of users, time spent in the App and brand recognition.

Following the success of the re-designed TV App, I helped develop a consistent UXD across TV, web and mobile apps.