The Dalmore is a single-malt Scottish luxury whisky brand that has set the standard in multi-cask maturation for over 180 years. Wanting to reach Gen Z and Millenials, they worked with design agency IONA to roll out a new direct-to-consumer (DTC) strategy and strengthen its online presence across territories.

The website was brought to life with animations and image-led UI, moving away from a traditional static look to a more dynamic, emotionally engaging one. Each UI component reflects the brand's excellence in execution and conveys the luxurious nature of the brand.

As The Dalmore is known for its strong creative leadership, it was crucial to tune into its universe and find a direction that worked with its vision. I worked closely with its creatives, content and marketing teams, and other external agencies to deliver this project within four weeks.